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The More You Know: Yik Yak
If you don’t know about Yik Yak, chances are you are a functioning, stable adult. So, what is Yik Yak exactly? It’s a careful formula that combines Twitter, Reddit, and Whisper into one ticking time...
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Amazon Launches ‘Home Services’ To Take the Guesswork Out of Booking Goat...
Amazon recently launched Home Services, a portal that allows users to find, schedule, and purchase professional services through Amazon. The services that are currently provided include appliance...
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3 Things to Consider After 72 Hours with the Apple Watch
Seventy-two hours ago, I was among the 22 percent of lucky customers whose orders were fulfilled for the Apple Watch. Many have asked I summarize my thoughts about what I like, what I think needs work,...
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How We Used Google Maps APIs to Help Hunt Monsters
Editor’s note: Tom Edwards, EVP Strategy and Innovation for TMA Digital Engagement, was a guest blogger on the Google Geo Developers blog today, speaking to TMADE’s use of Google Maps APIs in building...
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Cardboard Redux
Google gets it. They understand that widespread VR is coming soon and that means headsets – those clunky, awkward, hairstyle-destroying devices that allow us to imagine we are standing on the USS...
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Glass, 2 Years Passed
Two years ago, I flew to Mountain View to cash in my golden tweet for what was being called a game-changer in the tech revolution and an assault device against personal privacy: Google Glass. Being a...
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Beacons in Retail: Will Eddystone be a Game Changer?
In July, Google announced their answer to Apple’s iBeacons — Eddystone. It is an open source beacon that is not only accessible by both Android and iOS platforms, but can also operate without the need...
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Preventing Shiny Object Syndrome in Digital Health Innovation
I see Shiny Object Syndrome very often in the world of marketing. MediaPost defines Shiny Object Syndrome, or SOS as “chasing after the latest digital innovation with little planning, thinking about...
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How Virtual Reality Could Shake Up Retail Experiences
I have a confession to make. I wasn’t always a believer in virtual reality. I thought it was the latest tech fad, with everyone trying so hard to make it happen. Gamers are in the middle of the Virtual...
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Telehealth
As marketers, we often compare brands within specific industries and verticals, but in reality most consumers don’t think this way at all. They don’t compartmentalize their individual experiences but...
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